Social Media Marketing and Your Chiropractic Clinic
June 8th, 2010 | by admin |The “hottest” buzz word on the internet today is Social Media. For those of you who would like to feel out Social Media marketing as an adjunct to your overall chiropractic internet marketing strategy, but aren’t quite sure what all the buzz is about, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”
Social media marketing is probably very much like, and entirely unlike, any chiropractic marketing strategy you’ve considered. In the “very much like” category, you’d never think of trying any type of marketing plan without making an effort to understand what you’re doing and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’re clear about what you want, you’ll be more capable of using social media to your best advantage.
When you are ready to begin your social media endeavor, but before you start, you will need to make certain that you “own your name” on all the social media outlets, which is to say, be certain that your name or the name of your clinic is procurable so that you can use the identical same name on all of the social channels you decide to use. When you’re ready, there’s a service, which is totally free, that can assist you with your search. Knowem.com is the who to go to. Knowem.com will check where your name is and/or if it’s available for use or not on a substantial number of social media sites.
When you have secured all of your social media accounts, the next step is to make a decision as to where you want to be active. Initially only a small number of social media sites is the most beneficial because, let’s face it, you have a clinic to run and patients to see. You won’t want to get caught up in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube
What your social media activity intention should be is to build a true presence in your community. What you don’t want to do is “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The objective of social media is for you to have an addition channel through which to network with the community. Of course, inform them about what you do, but do it by participating in the conversation. Social media works the same way as social networking offline. People on social media sites don’t want to be sold to, plain and simply. What might be helpful to think of social media sites like a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a person asks you what you do. Or, maybe you start the conversation by (just) saying, “Hello, I’m Dr. ____. The same dynamics apply with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!
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