Help Your Practice Grow with Chiropractic Internet Marketing

August 24th, 2010

 

There are plenty of solid reasons why chiropractic marketing online will be beneficial to your practice, though the main reason is that it will put you in the position to help more people. Of course, the increased profits and thriving in a difficult economy are incredibly important as well. At any rate, the reason why marketing your business online is so important is because of the fact that it is where consumers and potential patients go for information. Though traditional forms of advertising are not completely obsolete, they are becoming less useful each year. So by positioning yourself in front of them, you will be setting yourself up for a huge surge in business.

 

Many people mistakenly assume that all they need to do is get a website and potential customers and prospects will start banging on their door. Unfortunately, it doesn’t work that way. You may invest a lot of money in a website that talks all about your practice, how you can help people with their back problems, and contains other useful, relevant information. However, without proper chiropractic internet marketing, no one will ever find you and get access to all that information. So while you do need to have a useful website that will entice potential customers to call you, you need them to be able to find it first.

Being able to be found is the most important aspect of a website, because if it is not visible it effectively doesn’t exist. Of course, there is a lot more to building a solid online presence than simply having a website. You need to have a Facebook page, videos on Youtube, and articles that all talk about your practice until people have no choice but to stumble upon your practice when they need a chiropractor. Without chiropractic marketing, this would never happen.

So don’t succumb to the poor economy or outdated forms of advertising. Spend your alloted advertising funds where you will see actual results that you can track. This is one of the best parts about chiropractic internet marketing. You can see what is working for you online and what isn’t. Then you can focus more resources on what is effective and stop concentrating on things that are not.

Jamie Phillips
Chiropractic Masters

Long Term Solutions for a BIG Problem

August 21st, 2010

via Integrative Nutrition Blog by Integrative Nutrition on 8/5/10

                                                                                                                                                                                           One of the major health problems facing our country today is the epidemic of obesity. Unfortunately, experts on obesity are turning toward an unsustainable and potentially dangerous solution to this problem.  According to a recent article in the San Francisco Chronicle, citing the June issue of the medical journal Obesity, doctors are recommending a “minimally invasive weight loss surgery” to combat the obesity problem.

This is disappointing news; not only because the number of overweight children in the United States has tripled in the last 30 years.

Since obesity has hit alarming rates, physicians are scrambling for a quick fix.  The solution is actually very simple: start in the early years and create a diet for your child that is full of whole foods that are rich in vitamins and minerals.  Make sure they get physical activity everyday and diversify your meal choices.  Instead of white rice or other refined grains choose quinoa, bulgur, or buckwheat.  Processed foods that contain additives, like high fructose corn syrup, will only perpetuate the obesity problem in our country.

Remember that quick fix solutions do not generally result in long-term success. If you fix the problem at its source, you are more likely to create a lasting change. In this case, the diets of children in the US must be changed or an entire generation will remain at risk of diabetes, heart disease, and countless other problems. 

What are your thoughts on weight loss surgery as a soulution to the obesity problem?

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San Jose Chiropractor Explains How Chiropractic Care Can Reduce Back Pain Caused by Arthritis

July 18th, 2010

There are many treatment options from which you can choose when it comes to your back pain and pain in other parts of your body because of arthritic changes, including going to see a San Jose chiropractor. However, quite a few individuals who are experiencing painful arthritis and back pain still think that they must go to a medical doctor in order to find a cure for their problem. However, you might be surprised to know that very few medical doctors are adept in helping individuals reduce the condition of back pain due to arthritis. Medical doctors are taught to treat symptoms through medication, as opposed to finding and treating the origin of the pain you are undergoing. And, while certain medications may ease the symptoms of arthritis, there is plenty more that you can do not simply for pain relief, but to truly slow down arthritic changes in your body.

One of the things that you can do to help your arthritis and back pain is to go to see a San Jose chiropractor. Chiropractors are doctors who concentrate exclusively on working on the muscular and skeletal system, and arthritis is a joint affliction. Chiropractic care has helped many people to slow the process of arthritis by helping their joints to move. Movement is essential for joint health. A good chiropractor is extremely skilled in treating back pain, even when it is caused by arthritis

If you have never gone to a chiropractor before, you might be a bit concerned about what is going to occur once you are in the office. It might help to give a quick overview about what you can expect. You will be asked about your medical history, which will probably include a family history of arthritis. The chiropractor will ask about your current lifestyle and may offer specific modifications that will be beneficial for lessening the inflammation caused by arthritis. And, finally, you will receive a thorough examination. After the examination takes place, the chiropractor will let you know if chiropractic treatment can help your back pain, as well as relieve your painful arthritic symptoms. After that you will be told about the specific treatment you will need.

A chiropractic adjustment is not only painless, but relieves pain gently and naturally. And, the most wonderful benefit of going to a chiropractor for your back pain and arthritis is that you can feel certain that the origin of your pain is being addressed, and that the healing you experience is not covering up the symptom of pain, but genuinely treating the origin of your condition.

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Ventura Chiropractor Reveals How Chiropractic Management May Help to Relieve Your Allergy Symptoms

July 12th, 2010

Your Ventura Chiropractor knows that allergies can make our everyday life a misery. A walk in the garden, a play date with Fluffy, a seafood pasta, or even something as small as a nut can generate such unwelcome symptoms as itchy eyes, a runny nose, sneezing, or a skin rash.

But, sometimes a person’s allergic reactions can progress from just plain irritating to dangerous and life-threatening as the air passageway becomes constricted and breathing becomes difficult. This evolution of symptoms can often produce a state of panic.

In fact, if you are one of the many individuals who have allergies, it may even seem to you that, from time to time, your environment is a pretty unfriendly place and that the world around you is, in deed, out to get you!

You may question why it is that other people seem so unaffected by the environment, while your body reacts, or rather overreacts, to it. It’s a valid question. The answer is that some individuals, like you, have a hyperactive immune system that literally “freaks out” when you are confronted with common substances such as pollen, dander, shellfish, or nuts.

Have you been wondering if your Ventura Chiropractor can help your allergies? You may be surprised by the answer. Even though chiropractic care doesn’t treat allergies, many men, women, and children notice that they experience ease from their allergy symptoms after receiving chiropractic adjustments.

The reason for this is because chiropractic adjustments affect the whole nervous system, including the autoimmune system. When there’s an impedance in the nervous system, in addition to other problems, the autoimmune system, whose job it is to assist you in adapting and responding appropriately to your environment, can become under-active or overactive. The dysfunction is the latter (overactive) when it comes to your allergies.

Since chiropractic adjustments lessen or take away disturbances in the nervous system and bring the body back into balance and harmony, the adjustments provide that same homeostasis to the auto-immune system as well. A strong immune system responds appropriately to commonly named allergens in the environment.

So, as pointed out above, your chiropractor doesn’t directly treat allergies. You could say, rather, that ease from your allergies is merely the by-product of a healthy nervous system. Make an appointment, today, to see your Ventura Chiropractor and get back into harmony with your environment.

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Your Cincinnati Chiropractor Explains What You Need to Know About Work Injuries and Your Balance

July 9th, 2010

Cincinnati Chiropractor

At my Cincinnati Chiropractic Clinic I treat a lot of seniors who are challenged by balance problems. In fact, 9% of adults, aged 65 and older, experience dizziness, “wooziness,” and other balance-related conditions. Good balance is essential, of course, in assisting elders in staying independent and to avoid falling down and encounter injuries that are commonly extremely serious or even fatal. But, you may be surprised to hear that falls are the cause of a large portion of work-related injuries for workers younger than 65 years of age, including those in their twenties and thirties. That’s right! Balance problems can happen at any age. That is why those who work in “high places” like construction workers, roofers, oil platform employees, windows cleaners, or any other place where a ladder is involved are far more likely to sustain serious injury if their balance is “off.”

The most important action of good balance is to assist us in managing and maintaining our body position, whether standing still or moving, and whether on the ground or high up on a platform. Good balance assists us in walking without staggering, arising from a sitting position without swaying, and in climbing stairs without tripping. In other words, good balance is crucial to our health and well-being.

What is often surprising to some people is that they could have a balance abnormality without any idea of how serious it is. Sometimes someone may be able to “shake off” a dizzy sensation and the feeling may not return for a while. The problem is that when precipitous dizziness happens at a consequential time, it is too late to shake it off and a fall is often unpreventable.

Vertigo is the medical name for the feeling that you, or things around you, are spinning. Nearly 40 percent of people in the U.S. will have at least one incidence of dizziness that is serious enough to seek out a health professional, like the Chiropractor at Cincinnati Chiropractic. That said, if you are involved in any of the activities listed above, it is an excellent idea for you to see a chiropractor to have your balance checked prior to an acute episode of dizziness, instead of as a response to such an episode. Why? Because as a chiropractor, I can not only check your balance, and make corrections if needed, but can assist you in maintaining good balance in the future. And, it may go without saying that having good balance may save you from serious injury or worse.

Balance disorders are dangerous at any age. If you think that you might have a possible balance disorder, it is essential for you to be examined and treated without delay. Often guidelines are helpful. Therefore, if you can answer “yes” to any of the following questions, even if the experience is seldom or infrequent, you should discuss the symptom(s) with a chiropractor as soon as possible:

• Have you experienced a feeling of being “unsteady?”

• Has the room seemed to spin around you?

• Has there ever a time when you felt as if you were moving when you knew you were standing still?

• Have you lost your balance and/or fallen down?

• Have you ever felt as if you were falling?

• Has your vision ever become “blurred?”

• Have you ever felt disoriented, or lost a sense of time, place or identity?

As discussed above, balance problems are not isolated to a particular age group. From the time we learn to walk until we take our final step, our falling down is an ever-present possibility. If you work in a job that makes your falling down a “critical” event, you need to have your balance checked. Don’t wait until you sustain a work injury! Call a Chiropractor today, and if you’re in the Cincinnati area, I’d love to be your Cincinnati Chiropractor!

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Be Smart When Using Dumbbells

June 16th, 2010

As a chiropractor I laud that benefits of exercise to all my patients. In fact, I offer community lectures on the subject because I believe that a regular routine of both aerobic and weight-bearing exercises is important for overall health and longevity. Many of my patients use lightweight dumbbells in their workouts and that’s great. But, it’s important to use them correctly in order to avoid injury. So, I’m happy to pass along an exercise that outlines the proper use of dumbbells, offered by Karen Voight, the creator of a line of fitness DVDs, including “Sleek Essentials.”

  • Grasp a 3- to 5-pound dumbbell in each hand and stand with your feet hip-width apart, toes facing forward. Bend your knees and sit back on your heels to avoid putting stress on your lower back. Begin with your elbows bent and tucked in to the sides of your body, palms facing forward.
  • Use your abdominal muscles to support and brace your spine as you simultaneously bring your left arm in front of you and your right arm behind you.
  • Pause when your dumbbells are at shoulder level and make sure your elbows do not “lock out.”
  • Bend your arms and return to the start position. Repeat the exercise, this time extending your right arm to the front and your left arm to the back.
  • Continue to alternate arms for a total of 16 repetitions. Rest for 30 seconds and repeat for a second set.

For more information, write Karen Voight

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Social Media Marketing and Your Chiropractic Clinic

June 8th, 2010

Chiropractic Marketing

The “hottest” buzz word on the internet today is Social Media. For those of you who would like to feel out Social Media marketing as an adjunct to your overall chiropractic internet marketing strategy, but aren’t quite sure what all the buzz is about, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”

Social media marketing is probably very much like, and entirely unlike, any chiropractic marketing strategy you’ve considered. In the “very much like” category, you’d never think of trying any type of marketing plan without making an effort to understand what you’re doing and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’re clear about what you want, you’ll be more capable of using social media to your best advantage.

When you are ready to begin your social media endeavor, but before you start, you will need to make certain that you “own your name” on all the social media outlets, which is to say, be certain that your name or the name of your clinic is procurable so that you can use the identical same name on all of the social channels you decide to use. When you’re ready, there’s a service, which is totally free, that can assist you with your search. Knowem.com is the who to go to. Knowem.com will check where your name is and/or if it’s available for use or not on a substantial number of social media sites.

When you have secured all of your social media accounts, the next step is to make a decision as to where you want to be active. Initially only a small number of social media sites is the most beneficial because, let’s face it, you have a clinic to run and patients to see. You won’t want to get caught up in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube

What your social media activity intention should be is to build a true presence in your community. What you don’t want to do is “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The objective of social media is for you to have an addition channel through which to network with the community. Of course, inform them about what you do, but do it by participating in the conversation. Social media works the same way as social networking offline. People on social media sites don’t want to be sold to, plain and simply. What might be helpful to think of social media sites like a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a person asks you what you do. Or, maybe you start the conversation by (just) saying, “Hello, I’m Dr. ____. The same dynamics apply with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!

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Wichita Chiropractor Wants You to Know That Chiropractic Treatment Can Relieve Your Sciatic Pain

June 2nd, 2010

Wichita Chiropractor

I know from over twenty years experience as a Chiropractor in Wichita helping individuals suffering from the pain of sciatica that the problem can be extremely incapacitating. Sciatica sufferers are regrettably all too familiar with the deep radiating pain that persists during the day and inhibits almost all of their daily activities.

Here’s how you can ascertain if your low back pain is caused by sciatica. You are probably suffering from sciatica if your pain travels from your low back, through your buttock(s), down the large sciatic nerve in the back of your leg(s), and possibly shoots into your knee(s). In addition, not only activity, but even sitting can be painful. Often lying down will lessen, or perhaps even temporarily get rid of the pain. However, you should be alerted to the fact that sciatica cannot be corrected without proper management.

Radiculopathy

One of the clinical diagnoses of sciatica is known as a “radiculopathy”, a medical term that means simply that a disc has protruded from its natural position in the vertebral column and is putting pressure on the radicular nerve (nerve root) in the lower back, which forms part of the sciatic nerve. Such pressure can produce excruciating pain.

Added pressure on the intervertebral discs, as well as imbalances in the muscles encompassing the spine, can take place during and after extended sitting, specifically in an improper position. Generally, a specific event or injury doesn’t cause sciatica, more often sciatica tends to evolve over time as a result of general wear and tear on the vertebrae of the lower spine. After a while the lower spine can lose its ability to function normally during everyday stresses.

If this occurs, the intervertebral disc undergoes small fissures or cracks, which then allow the soft nucleus to protrude the disc outward. If the disc pushes on sensitive tissues, it generates the pain that is frequently referred to as a ruptured, or slipped, disc. Sciatica is the result of the disc pressing on the spinal nerve. Fortunately, most disc challenges, including sciatica, can be totally alleviated with chiropractic adjustments and therapy that usually includes postural exercises.

Periformis Syndrome

Another cause of sciatic pain is periformis syndrome. Periformis syndrome happens when the periformis muscle, for whatever reason, goes into spasm and irritates the sciatic nerve, is superficial to the nerve In addition to chiropractic treatment, this particular sciatica can be significantly relieved by sciatica stretches that your chiropractor can recommend.

If you are experiencing sciatic pain, it is essential for you to see your chiropractor for treatment. If you are in the Wichita area, as your Chiropractor in Wichita, I invite you to come in to see if I can get you out of pain and help you to get your life back!

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Your Oxnard Chiropractor Offers An Alternative Solution to Your Allergy Problems

May 14th, 2010

Oxnard Chiropractor

Your Chiropractor in Oxnard, Dr. Donald Bolt, is aware that allergies can make your day-to-day existence  unpleasant. A stroll in the park, a yarn ball toss with Kitty, a seafood repast, or merely something as tiny as a nut has the capability to produce such uncomfortable discomforts as itchy eyes, a runny nose, sneezing, or a skin rash.

But unfortunately, quite often a person’s allergic reactions can increase from merely aggravating to dangerous and life-threatening as the air passageway starts to close and inhaling and exhaling becomes labored. Such acceleration of difficulties can frequently bring about a state of extreme stress and also a trip to the emergency room.

Allergic reactions can, without a doubt, become a very difficult interruption and make you feel sidelined and not able to take part in everyday activities. Actually, should you be one of the many men and women who have allergies, it might even appear to you that, from time to time, your surroundings are a surprisingly unfriendly space and that the world all around you is, actually, out to get you!

Perhaps you wonder how it is that others tend to be so unaffected by the exact same environmental stresses that send your system into overwhelm. Others seem either unaware of or plainly`totally unresponsive to the potential irritants that lurk at just about every turn, while your system reacts, or rather overreacts, to them. Why you? It’s a appropriate question. The answer is that many men and women, such as you, have a hyperactive immune system that literally “goes crazy” when you are exposed to routine substances such as pollen, dander, shellfish, or nut products.

Can your Oxnard Chiropractor assist you in finding a significant decrease in your allergy symptoms? Fortunately , the answer is a resounding “Yes,” and the explanation may well surprise you. A good number of chiropractic patients have realized that they enjoy freedom from their allergy symptoms following a chiropractic adjustment, even though chiropractic care doesn’t really apply treatment directly to allergies, per se. The reason for the disappearance of allergy symptoms is because chiropractic adjustment impacts the complete nervous system, including the autoimmune system, and that is at the root of your allergic responses. In cases where there is a hindrance within the nervous system, in addition to other problems, the autoimmune system, whose duty it is to enable you to adjust and react in a healthy way to your environment, can easily become under-active or overactive. Where your allergies are concerned, the dysfunction is the latter (it becomes overactive).

Because chiropractic adjustments are meant to lessen or even entirely do away with hindrances within the nervous system and recreate symmetry and tranquility to the complete body, along with a number of other corrections, the manipulations generate homeostasis to the autoimmune system at the same time. A vigorous immune system responds in a healthy way to so-called allergens in the environment.

So, as pointed out previously, your Oxnard Chiropractor doesn’t literally address allergies, and yet that doesn’t suggest your allergies won’t get better or go away. On the other hand, one could point out, instead, that relief from your allergies is solely the by-product of your well-adjusted nervous system. If you want to get back into a good relationship with your environment as quickly as possible, visit Dr. Bolt, your Chiropractor in Oxnard, today. He will help you to enjoy your life again!


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You Say Tomato and I Say…Sunscreen

May 14th, 2010

Aah, summertime. Time to head for the beach or a nice sunny park. So, bring out the picnic basket and blanket, the toys and swimsuits, and the sunscreen and tomatoes. Tomatoes!? Yep, that’s what I said. Tomatoes are high in lycopene, an antioxidant, which not only increases collagen in the skin and adds up to fewer lines and furrows, but actually helps to protect the skin again sunburn. According to Prevention Magazine, a recent study found that volunteers that consumed five tablespoons of tomato paste daily for three months had 25 percent more protection against sunburn.

It’s always nice to come across “natural” alternatives to chemical products, isn’t it? And, in this case, it’s a tasty choice. But, that said, it is always a good idea to cover up and protect your skin if you are going to be out in the sun for extended periods. Because, let’s face it, a juicy tomato or pasta marinara can go just so far!

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